Which information is gathered by primary market research?

• A. Firsthand data from the target audience
• B. Secondary industry reports
• C. Production costs
• D. Market forecasts from press releases

Answer: (A)

Primary market research involves collecting new, original data directly from the people you’re studying, especially the target audience. This firsthand information answers your specific questions about consumer opinions, needs, and how they behave, and you gather it yourself through methods like surveys, interviews, or experiments. That’s why the option describing firsthand data from the target audience is the best fit—it represents data you actively collect for your research purpose. The other choices point to information that already exists elsewhere (secondary industry reports or press releases) or internal business data (production costs), rather than data you’ve gathered directly from your market.