Which description best defines traditional media sectors?

• A. New media
• B. Traditional media sectors
• C. Market research
• D. Mood board

Answer: (B)

Traditional media sectors are the established channels used to reach broad audiences before the digital age, including print like newspapers and magazines, broadcast such as television and radio, and outdoor advertising like billboards. These outlets have long distribution networks and typically deliver content in scheduled or non-interactive formats. New media, in contrast, covers digital platforms—websites, apps, streaming, social media—where content is online and often interactive. Market research is the process of collecting data about audiences and markets, not a media sector. A mood board is a tool for planning the visual style of a project, not a media sector. The description that fits best names these traditional, non-digital channels.