What is true about the tone of language when engaging a target audience?

• A. The tone can be persuasive or informative, depending on how you want the audience to engage.
• B. The tone must always be formal.
• C. The tone is irrelevant to engagement.
• D. The tone should be aggressive.

Answer: (A)

Tone is how language feels to the reader, and it should fit both the purpose of the message and the audience you’re talking to. When you’re aiming to inform, a clear, factual, neutral tone helps people understand the details without distraction. If your aim is to persuade, a confident, engaging tone that highlights benefits and includes a call to action can motivate the audience to respond. Because you can adjust tone to shape how people engage with the message, saying it can be persuasive or informative depending on how you want the audience to engage makes the most sense. The other statements aren’t right: tone doesn’t have to be formal in every case, it isn’t irrelevant to engagement, and being aggressive is usually inappropriate for communicating with a target audience.