What does an Editor do in print publications?

• A. Designs graphics for posters.
• B. Controls content, plans, organizes, and reviews materials for publication.
• C. Schedules shoots.
• D. Writes copy for adverts.

Answer: (B)

In print publications, the editor is responsible for the content from idea to print. They decide what material makes the issue, plan how it’s grouped into sections, coordinate contributors, check facts and language, ensure the tone fits the publication, and review everything before it goes to press to meet deadlines and quality standards. This combination of overseeing content, organizing the structure, and validating accuracy is what sets the editor apart.

Graphic design for posters is handled by designers who focus on visuals and layout. Scheduling shoots falls to production or a photographer’s team who manage the timelines and logistics. Writing copy for adverts is the job of a copywriter who crafts promotional text and slogans.