What does a written client brief entail?

• A. A verbal discussion with no formal document.
• B. A formal document confirming project details, including timescale and budget, with opportunities for clarification.
• C. A one-page marketing summary.
• D. A document confirming project details, including timescale and budget.

Answer: (B)

A written client brief is a formal document that captures the project details in one place, making expectations clear from the start. It records what needs to be done, the timeline, and the budget, and it includes a way to ask questions or clarify anything that isn’t clear. This written record helps both client and team stay on the same page, makes planning easier, and provides a reference if anything needs checking later. Relying on a verbal discussion or a brief marketing summary without the formal, clarifiable details can lead to misunderstandings or scope changes later, while a document that only states the basics without room for questions can leave gaps in understanding.