What does a Copywriter do?

• A. Creates graphic assets.
• B. Oversees style of work.
• C. Plans media campaigns.
• D. Writes text-based material for media products, including adverts and social media posts.

Answer: (D)

Copywriting is all about crafting the words that persuade and engage audiences. A copywriter writes the text used across media products—advertisements, social media posts, website copy, emails, product descriptions, and more. They decide the tone, choose the right words to fit the brand voice, and include a clear call to action to drive a response. They collaborate with designers so the text and visuals work together, but the main output is written content.

The other roles described don’t fit as neatly. Creating graphic assets is the job of a designer, who focuses on visuals rather than words. Overseeing the style of work is more about supervision or editing, not producing the written material. Planning media campaigns is done by a media planner or campaign strategist, who maps out where and when to place messages rather than writing them.