What are the three phases of media product development?

• A. Planning, Filming, Editing
• B. Concept, Design, Delivery
• C. Research, Development, Launch
• D. Pre-production, Production, and Post Production

Answer: (D)

In media product development, the process is traditionally divided into three broad phases: Pre-production, Production, and Post Production. Pre-production covers planning and preparation—scripting, storyboarding, budgeting, scheduling, casting, and securing locations. Production is the actual creation of the content—shooting, recording audio, capturing footage. Post Production involves editing and finalising the material—assembling clips, adding sound design, music, effects, color grading, and the final export. This three-phase structure reflects the logical flow from planning to creation to finishing touches, which is why it’s the best fit. The other options mix activities from these stages or describe different workflows (for example, planning/filming/editing are parts of the pipeline but aren’t the standard three-phase naming; concepts like concept/design/delivery or research/development/launch refer to broader project or product processes rather than the specific media production pipeline).