What are client requirements in media product development?

• A. They are optional notes about the project with no deadlines.
• B. They outline the budget and legal constraints only.
• C. They outline what the client wants, including timescale, target audience, and creative direction.
• D. They describe the production team's preferences without client input.

Answer: (C)

Client requirements in media product development are the needs and constraints the client sets for the project. They define what must be delivered, by when, who it’s for, and the creative direction. The best answer states that the client outlines what they want, including timescale, target audience, and creative direction, which covers these essential elements and shows how the requirements guide both schedule and creative approach. Other descriptions misrepresent the concept by implying requirements are optional or only about budget and legal limits, or by focusing on the production team’s preferences instead of client input.