In media communication, typography primarily uses which features to emphasize messages?

• A. Font size, style, and formatting
• B. Camera movement
• C. Sound levels
• D. Color grading

Answer: (A)

Typography in media communication is about how text looks to guide attention and convey tone. By adjusting font size, you make key messages stand out; font style (like bold or italics) adds emphasis or mood; and formatting aspects such as spacing, alignment, and weight shape readability and the visual hierarchy of information. These text choices determine what the viewer notices first and how strongly they feel a message is important. In contrast, camera movement, sound levels, and color grading belong to video and audio production techniques, not to how text is styled, so they aren’t about emphasizing messages through typography.